Market research consulting built for businesses that need practical insight and flexible support
Honeycomb Strategies was built around a simple idea: growing businesses need good answers, but they do not always need or want a large agency or a full in-house insights team.
We help clients get closer to their market, their buyers, and their customers through research that is designed to support real decisions.
Founder-led
Honeycomb Strategies is led by Larry Praml, a market research consultant with 30 years of experience designing and leading research tied to real business decisions.
His background includes work across brand, innovation, communications, shopper research, tracking, analytics, segmentation, and strategy, with experience in food and beverage, healthcare, biotech, technology, financial services, and SaaS.
Over the course of his career, Larry has consulted organizations from Fortune 500 to start-ups, including 3M, General Mills, Microsoft, Cargill, Frito-Lay, UnitedHealth, and Medtronic, and has led work ranging from global brand health programs and innovation initiatives to strategic foundational studies.
He has also written and presented on market research topics through articles, webinars, and conference appearances. That experience shapes the Honeycomb Strategies approach: senior-level thinking, flexible support, and research designed to help businesses move with more confidence.
What makes Honeycomb Strategies different
Honeycomb Strategies combines senior-level research leadership with a flexible network of specialists. Clients get thoughtful, decision-focused market insights consulting without unnecessary layers or overhead.
For some businesses, that looks like ongoing fractional research support. For others, it is a focused project. Either way, when a project calls for additional expertise, Honeycomb Strategies can bring in the right qualitative, quantitative, or sector-specific help.
How Honeycomb Strategies works with clients
For most clients, Honeycomb Strategies functions as an outsourced market research partner — providing senior-level thinking and practical insight without the cost or complexity of building an in-house team.
Some businesses use Honeycomb Strategies on a project basis, bringing us in when a specific question needs answering. Others work with us on a more ongoing basis, closer to fractional research support — a consistent outside resource for market and customer insight as the business grows and changes.
Either model works. The goal is always the same: get the right answers, applied to the right decisions.
